📗
Dev Handbook
  • Introduction
  • Solana
  • RUST
  • NFTs
  • Applications APIs
  • RPC Providers
  • Marketing & Community Management
    • Discord
      • Setting Up
      • Enable Community
      • Onboarding
      • Safety Setup
      • Server Boosting
      • Moderation
      • Additional Tips
    • Twitter
      • Setting Up
      • Types of Content
      • Twitter Spaces
      • Twitter Giveaways
      • Additional Tips
  • Kyzzen
  • Additional Resources
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  1. Marketing & Community Management
  2. Discord

Additional Tips

  • Invest some time into exploring all the features that Discord has to offer, as well as what bots and integrations can be useful for your server. However, always be careful when integrating any 3rd-party tool into your server as there have been many security incidents in the past that have resulted in many scams where members lost actual funds.

  • Always ensure that all team members have 2FA set up for their Discord accounts to minimize security vulnerabilities.

  • It is sometimes easy to get overly excited when we set up our Discord server and get carried away with creating too many channels - remember that "less is more" is often true, and keeping your server well-structured and clean can make it a lot easier for members to naviage and also reduce your moderating requirements.

  • Pay attention to your community and learn what they are interested in - this is crucial in building a culture for your server, community and brand. For instance, some projects may learn that their community have many music fans, and set up a specific voice channel that streams a curated playlist. Many NFT collection servers have a "gm" channel set up just so members can wish each other good morning everyday. We've also seen some servers set up specific channels for discussing alpha, sharing pictures of their meals, and discussing about games. Learn what your community members are most interested in to keep them coming back often.

  • With regards to the above, here are some channels that you may consider setting up:

    • Mint Squad - where members can discuss upcoming NFT mints

    • Alpha - where members can discuss about potential investment opportunities

    • IRL Meetups - where members can organize gatherings in real life

    • Gaming - where members can coordinate game sessions, and there are game bots that you can invite into your server too that lets members play games together in there

    • Music - where members can share and discuss music they love, you can also set up a voice channel that streams music from a curated playlist via a Discord bot

    • Food & Drinks - where members can share pictures of their food and drinks for fun

    • gm - because saying "gm" is such an important part of crypto

  • There are many interesting Discord roles you can create for your members, but try not to overdo it. Some fun roles we've seen include:

    • Whale - members that hold at least a specific number of NFTs, and multiple whale roles can be set up for different numbers of NFTs.

    • Alpha Squad - members that usually share a lot of alpha with others

    • Raider - members that usually support the project by raiding Tweets on Twitter

    • FUD Master - members that tend to be negative most of the time

  • If your community has significant numbers of members in various countries where English is not the native language (or if you're planning to expand your community in such countries), you may wish to set up language-specific channels for specific communities (e.g. Chinese, Korean, Japanese, etc.).

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Last updated 1 year ago